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Workshop: TikTok

Workshop: TikTok

Thursday 5 March, 10:00 - 11:00
Host: Paul Hourican, TikTok (UK)

There were two syllables on the lips of marketing managers across the music business last year: video-sharing social networking service TikTok. It's the fastest-growing social platform globally, with millions of active users worldwide and, according to Sensor Tower, the second most downloaded app in 2019. Its huge success offers enormous potential for artists, promoters and festivals alike. So how does it work exactly, how are brands already engaging, and how can promoters and agents make the most of this relatively new and growing space? Paul Hourican, TikTok’s head of music operations UK, lays out the options over 60 minutes…