Urban Legends: Hip-hop on top

Room 2
Wednesday 4 March, 14:00 - 15:00
Chair: Raye Cosbert, Metropolis Music (UK)

Bolstered by the unstoppable rise of music streaming, the past five years have seen urban music come into its own as a genuine touring juggernaut, while reshaping festival lineups across the world in its own image. Now, with US-led hip-hop increasingly regarded as the ‘new pop’ – and a range of regional scenes, including European rap, UK grime and Aussie drill, producing their own stars – what lessons are there to be learnt from that success? What growing pains has the genre experienced, and where does it go from here?

Panellists: 
Max Lee, Earth Agency (UK)
Sacha Lord, Parklife/The Warehouse Project (UK)
ShaoDow, DiY Gang Entertainment (UK)
Caroline Simionescu-Marin, WME (UK)