Urban Legends: Hip-hop on top
Wednesday 4 March, 14:00 - 15:00
Chair: Raye Cosbert, Metropolis Music (UK)
Bolstered by the unstoppable rise of music streaming, the past five years have seen urban music come into its own as a genuine touring juggernaut, while reshaping festival lineups across the world in its own image. Now, with US-led hip-hop increasingly regarded as the ‘new pop’ – and a range of regional scenes, including European rap, UK grime and Aussie drill, producing their own stars – what lessons are there to be learnt from that success? What growing pains has the genre experienced, and where does it go from here?