Venue Summit: Alternative content
Kensington Suite, The Baglioni
Thursday 5 March, 15:45 - 16:45
Chair: Tom Lynch, ASM Global (UK)
The growth of eSports is just one example of innovative new content touring through venues in recent years, and as promoters target new market segments there’s a plethora of entertainment options on offer. Producers are carving out new niches and aiming to cater for all demographics, meaning busier calendars and active venues all year round. But what demands are these exciting, often high-tech extravaganzas putting on production and venue infrastructure? From drone racing and interactive experiences to massed children’s choirs, this panel will take a look at the unique, new or novel concepts that are gaining traction outside of traditional music and family entertainment – and what they might mean for venue facilities as a result.