Workshop: Getting smart about digital marketing
Friday 6 March, 11:30 - 12:00
This half-hour workshop will lift the lid on how Wales's biggest independent promoter maximises exposure of its events online. With consumers bombarded by commercials, how do you ensure your content reaches the right eyeballs (and wallets)? How important are streaming services for marketing a show, and how do the various social platforms stack up? How does digital fit into concert companies’ wider marketing strategies – and what part, if any, will old-fashioned, ‘offline’ advertising play in the decade ahead?