Jackie Wilgar, Live Nation Entertainment (UK)
Jackie Wilgar is the senior vice-president, head of marketing – International: UK, Europe, Asia, Australia & emerging markets
Working with 45+ countries and teams around the world, Wilgar leads the development, integration and growth of marketing & consumer technology in web, mobile, social, CRM and media. Driving a 250% increase in web page views, the development and implementation of mobile app tech used on 85% of Live Nation International Festivals, the integration of single platform for content and an interactive global discovery map of 150+ festivals, have help contribute to on-going, YOY increases in ticket sales and partner revenue across international markets.
A Canadian who moved to London in 2013, Jackie joined the Live Nation International team after heading Live Nation, North American Marketing for eight years. During her time in Los Angeles, Wilgar leads the marketing evolution of digital, social, mobile, media, promotion and data based marketing with both Live Nation and Ticketmaster.
She is recognised by Billboard Magazine as one of the industry top Digital Power Players 2017, by Fast Company as one of the 100 Most Creative in Business and is a Top Women in Music – Billboard Magazine.
A “marketer at heart” Jackie’s started in sport and included years with Coca-Cola and in the Canadian beer industry. Wilgar has been part of Live Nation’s role in the evolving music industry for more than 12 years and loves that moment when the house lights go down, the energy builds and the power explodes as fans and artists share live music experiences around the World.