Gary Cohen, ATC Live (UK)
Gary spent 10 years at leading ad agencies including Ogilvy’s and Havas. In 2004 he established Brand Aid Music Marketing to meet the ever-increasing demand for brand relationships with the music industry. He went on to plan and manage music led campaigns in the USA, UK and Ireland for clients including Guinness, Corona, T Mobile, Topman, Pizza Hut, Daily Mail and Heineken.
In July 2016, Gary joined the music management company ATC as brand partnerships director. ATC manage a broad roster of artists including Nick Cave, PJ Harvey, Johnny Marr, Faithless and Katie Melua. Since joining ATC, Gary has concluded global artist partnership deals with a range of brands including Samsung, Tidal, Selfridges, Microsoft, Red Bull, Dr Martens, NFL, American Apparel and Facebook.
Gary is a leading industry expert and has spoken on panels at MIDEM, Cannes Lions, ILMC and Marketing Week Live; written for The Drum, and featured on both BBC TV and BBC online discussing music and brand partnerships.
Brand Partnership Sizzle Reel: https://youtu.be/aKxCGK8L78k