Rafael Giménez-Amaya, Sold Out (ES)
Rafael has worked extensively in the area of marketing, communication and event management. He started in the entertainment business at Doctor Music (1993), before moving to large multinationals such as Hard Rock Café International (1994-1998), The Coca-Cola Company (1998-2001) and Diageo (2001-2007) where he worked in event marketing.
After seven years as the head of events and relationship marketing at Diageo, he joined Sold Out as a partner/director. Since January 2008, he has lead the entertainment department and new business development at Sold Out, managing international exhibitions, music and theatre shows.