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Will Dowdy, AEG UK

Will Dowdy, AEG UK

Will Dowdy first joined AEG in 2008. In his current role as VP of Global Partnerships he is responsible for overseeing all sponsorship sales and partnership activation for AEG Presents in Europe: festivals, music artist tours and live events. The promoter division of AEG produces some of the finest music content like artist tours, from Justin Bieber to the Rolling Stones, through to premium festivals including American Express presents BST, Rock en Seine in Paris, and All Points East event in Victoria Park in London, for which his team has just won the ESA ‘Rights Holder of the Year’ award.


Commercial partnerships do much to drive the success of the AEG Presents. In the last few months, Will's team has secured new long-term sponsorship agreements with Coca-Cola, American Express, O2 and Tinder.


Will began his career in media selling adverts in Kerrang! Magazine and went on to head up the creative services team at Global Radio. He had a stint at a sports agency selling sponsorship for the RFU, ECB and Spurs…but he soon realised watching sport was more fun than working in it and scuttled back to music.


Will lives in Kent with his dog, three kids and the current Mrs Dowdy. He has been in the same rock band for 25 years, still quite possibly the worst band in the UK. Same lineup, except for the drummer... who’s in prison (armed robbery).