Alex Homfray, Alex Homfray Cultural Destinations (UK)
Alex founded the company Alex Homfray Cultural Destinations in 2017.
He is developing several exciting experiences that bring music heritage to life. These include a new touring exhibition (opens in London in 2021); a music project for the V&A (announced in summer 2020); and the restoration of G.F. Handel and Jimi Hendrix´s former homes (open in 2023).
He was previously director of BOP Consulting and built BOP into the largest consultancy in Europe for art, heritage and leisure. While at BOP, Alex produced the Arts & Culture Strategy for the London 2012 Olympic Park, and led planning for the £330M new Museum of London.
Alex is a non-executive director of Emergency Exit Arts, which organises spectacular outdoor events and festivals that reach over 800,000 people each year.