Gareth Griffiths, The O2 (UK)
Gareth Griffiths is head of sponsorship at The O2. Gareth has responsibility for The O2, 20 O2 Academy venues nationwide and O2’s long-standing England Rugby sponsorship, as well as sport in O2’s customer loyalty programme Priority, Up at The O2 and the market-leading Priority Tickets partnership with Live Nation and AEG.
A law graduate from Cardiff University, Gareth has previously worked for Barclays on their Premier League sponsorship, held agency roles for Coca Cola, EDF Energy and William Hill, before joining O2 in November 2012. Gareth is part of Marketing Week’s Power 100, marketeers recognised for leadership and creativity.
O2 has 25 million UK customers, with a 25% market share. Music and sport are at the core of the brand and business, a strategy that continues to innovate and lead from the front for the digital telco.
Launched in 2008, Priority Tickets is a digital loyalty programme giving O2 customers access to tickets 48 hours before general release. O2’s ‘walk to stage’ advertising is famous and helps artists sell out their UK tours. The multichannel creative campaigns have starred Ed Sheeran, Beyoncé, Michael Bublé, Lady Gaga, Foo Fighters, Coldplay, and most recently Shawn Mendes.
The O2 was recently recognised as the Best Sponsorship of the last 25 Years at the UK Sponsorship Awards 2019 and Greatest Brand Impact for O2 venues at the Live Music Awards 2019.
O2 are Marketing Society’s ‘Brand of the Year’ and were recently awarded icon brand status in the UK.