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Lucy Fenner, Alexandra Palace (UK)

Lucy Fenner, Alexandra Palace (UK)

Lucy’s two decades working in the events industry have included 13 years at Alexandra Palace (Ally Pally). She is responsible for driving the venue’s commercial strategy and overseeing the sales, catering, marketing and visitor service teams. The teams now run over 200 events each year, including major gigs, festivals for 50,000 in the park and a critically acclaimed theatre programme.

In her time at Ally Pally, Lucy has helped to re-establish the venue’s reputation for live music, increasing the offer from two gigs per year to over 40 in 2019. Alongside this Lucy has contributed to the growth of Ally Pally into an all-round events venue, catering for millions of visitors each year and hosting everything from the World Darts Championship and drone racing to major exhibitions and partnership events with the likes of Red Bull.