Sacha Lord, Parklife/The Warehouse Project (UK
Sacha Lord, 47, is night time economy adviser for Greater Manchester, co-Founder of Parklife festival, and co-founder of The Warehouse Project.
Growing up in Altrincham, Greater Manchester, Sacha left Manchester Grammar School with two Us and an E at A-level. Two decades later, he holds one of the most prominent positions in the North, advising directly into Andy Burnham, Mayor of Greater Manchester, and has founded some of the biggest and best music events in Europe - The Warehouse Project and Parklife festival.
In 1994, he approached legendary music venue The Hacienda with the idea of a mid-week rave night and laid the foundations for a passion that has since proliferated through his home city and overseas. After his Hacienda nights proved enormously successful, Sacha went on to buy a defining part of the Manchester music scene, Sankey’s Soap in 2000, selling his share in 2006 to launch the Warehouse Project with co-founder Sam Kandel. Parklife quickly followed in 2010 - a weekend that has become the nation’s largest metropolitan festival, hosting some of the biggest names in music, including Snoop Dogg, Liam Gallagher and Skepta. The annual festival employs over 4,500 people over the weekend. Each year, it raises over £100k for the Parklife Community Foundation, which is distributed to help local causes.
Combined, both The Warehouse Project and Parklife brought a combined £20.9m into the local economy (Greater Manchester) in 2019.
In 2018, Mayor of Greater Manchester, Andy Burnham, appointed Sacha as Greater Manchester’s first ever night-time economy adviser, to advise his team and the Greater Manchester Combined Authority (GMCA) on all issues relating to the night-time economy, providing a voice for workers, operators and the industry as a whole.
In his role, he has announced a raft of recommendations to improve safety, transport and cultural diversity in the region, including the development of night-time transport links.